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New Arrivals

Welcome to the cutting edge of intimacy. Our New Arrivals section is the ultimate destination for everything fresh and exciting at Initial Pure. This ever-evolving curation spans our entire catalog, bringing together the latest drops of stunning European lingerie, the most innovative high-tech sex toys, and premium intimate accessories—including new arousal gels and bondage essentials. Whether you are hunting for a provocative sheer lace set or the newest app-controlled massager, this is where your next obsession begins. Check back often; pleasure never stands still.

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Obsessive Carrola cupless crotchless bodysuit crafted from sheer polka-dot mesh with ruffled trims.
Obsessive
Carrola Open Bodysuit with Ruffles Sale price$59.99
Color
Obsessive Carrola 2-piece cupless lingerie set featuring sheer polka-dot mesh, structural underwire, and an ouvert thong.
Obsessive
Carrola Open Lingerie Set Finished with A Ruffle Sale price$59.99
Color
Sold outObsessive Addia 3-piece leopard print lingerie set featuring a soft bra, minimalist thong, and sheer theatrical gloves.
Obsessive
Addia Leopart-Print Lingerie Set: Bra, Thong, Gloves Sale price$59.99
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Obsessive Deina More black lace crotchless thong designed for a minimalist, flattering fit.
Obsessive
Deina More Lacy Thong with Open Crotch Sale price$24.99
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Obsessive Deina More black lace bra and crotchless thong set with sheer mesh detailing.
Obsessive
Deina More Lacy Lingerie Set: Bra & Crotchless Thong Sale price$54.99
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Obsessive Deina More black lace bodysuit featuring a figure-enhancing cut and a dramatic cutout back.
Obsessive
Deina More Lace Bodysuit with A Cutout Back Sale price$64.99
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Obsessive Deina More 3-piece black lace lingerie set including an underwired bra, structural suspender belt, and matching thong.
Obsessive
Deina More 3-Pieces Black Lingerie Set with Lace Sale price$65.99
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Obsessive Deina More sheer black robe featuring delicate lace trim, fluid draping, and an adjustable waist tie.
Obsessive
Deina More Sheer Black Robe with Lace Trim Sale price$75.99
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Dame plant-based sensory massage oil infused with jojoba and sweet almond for intimate foreplay.
Dame
Sensory Botanical Massage Oil Sale price$24.00
Dame organic aloe vera water-based personal lubricant in a minimalist bottle.
Dame
Aloe Lube Personal Lubricant Sale priceFrom $12.00
Dame Aer rhythmic suction stimulator offering aerodynamic pulses and medical-grade softness.
Dame
Aer Suction Vibrator Sale price$125.00
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Dame Min compact flexible wand vibrator for broad, immersive sensory stimulation.
Dame
Min Mini Wand Vibrator Sale price$76.00
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Dame Dip essential seamless vibrator crafted from soft medical-grade silicone for intuitive exploration.
Dame
Dip Basic Vibrator Sale price$44.00
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Dame Arc ergonomic internal G-spot vibrator with a squishy bulb and curved handle.
Dame
Arc G-Spot Vibrator Sale price$119.00
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Dame Pom flexible palm vibrator crafted from soft medical-grade silicone for targeted stimulation.
Dame
Pom Flexible Palm Vibrator Sale price$103.00
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Dame Eva II wearable hands-free vibrator for couples, crafted from soft medical-grade silicone.
Dame
Eva Wearable Vibrator Sale price$129.00
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Axami sheer beige tulle brasiliana string panty with black openwork tattoo embroidery.
Axami
Juicy Bloom Tattoo Illusion Brasiliana String Sale price$29.99
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Axami black openwork embroidery bra on sheer beige tulle with a wide elastic under-bust band.
Axami
Juicy Bloom Tattoo Illusion Wide-Band Soft Bra Sale price$49.99
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Axami black fishnet thigh-high stockings featuring a distinctive tattoo-like frontal ornament.
Axami
Juicy Bloom Tattoo Fishnet Hosiery Sale price$35.99
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Axami black and beige contrast brasiliana thong with a seamless double-layer tulle back.
Axami
Juicy Bloom Graphic Contrast Brasiliana Thong Sale price$25.99
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Axami sheer black and beige longline soft bra with architectural satin straps and side boning.
Axami
Juicy Bloom Graphic Strappy Longline Bra Sale price$59.99
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Axami minimalist string thong with sheer beige tulle and neon pink floral embroidery.
Axami
Juicy Bloom Neon Botanical Tulle String Thong Sale price$24.99
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Axami sheer beige tulle garter belt featuring neon pink and orange floral embroidery.
Axami
Juicy Bloom Neon Botanical Tulle Garter Belt Sale price$35.99
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Axami unlined sheer balconette bra featuring neon orange and pink botanical embroidery with gold hardware.
Axami
Juicy Bloom Neon Botanical Soft Balconette Sale price$65.99
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LELO ORA 3 ergonomic sensory stimulator featuring Prexom rotating technology.
LELO
ORA 3 Rechargeable Clitoral Stimulator Sale price$169.99
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LELO SORAYA 2 dual-action sculptural vibrator crafted from body-safe silicone.
LELO
SORAYA 2 Rechargeable Rabbit Vibrator Sale price$219.99
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Axami blue sheer lace brief panty with a central shimmering embroidery insert.
Axami
Passion Wave Cerulean Embroidered Brief Sale price$49.99
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Axami blue sheer lace longline soft bra with shimmering embroidery and structural side boning.
Axami
Passion Wave Cerulean Lace Longline Bra Sale price$95.99
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Axami unlined blue soft bra crafted from transparent floral embroidery and sheer lace.
Axami
Passion Wave Cerulean Embroidered Soft Bra Sale price$109.99
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Axami Passion Wave white tulle garter belt with adjustable suspender straps and sheer side panels.
Axami
Passion Wave White Tulle Garter Belt Sale price$49.99
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Axami white lace string thong featuring an architectural round cutout detail at the back.
Axami
Passion Wave Cutout Lace Thong Sale price$39.99
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Axami unlined white floral lace bra featuring a dropped center gore and structural underwire.
Axami
Passion Wave Plunge Floral Soft Bra Sale price$89.99
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Axami white mid-coverage brief panty combining a floral lace front with a seamless sheer tulle back.
Axami
Passion Wave Lace & Tulle Brief Sale price$39.99
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Axami unlined white balconette bra featuring architectural seaming, silver-threaded straps, and a central zircon detail.
Axami
Passion Wave Silver-Thread Soft Balconette Sale price$89.99
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Obsessive Sashalla 4-piece layered boudoir set featuring a sheer dress, unlined soft bra, string thong, and structural choker
Obsessive
Sashalla 4-Piece Layered Boudoir Set: Dress, Bra, Thong & Choker Sale price$79.99
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Obsessive Weddya white bridal crotchless thong featuring intricate embroidery
Obsessive
Weddya Bride White Crotchless Thong with Embroidery Sale price$19.99
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Obsessive Weddya bride lingerie 3-piece set including an underwire bra, classic thong, and crotchless thong.
Obsessive
Weddya Bride Lingerie Set: Bra, Thong & Crotchless Thong Sale price$59.99
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Obsessive Weddya delicate white floral lace bridal garter.
Obsessive
Weddya White Lacy Garter Sale price$19.99
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Obsessive Weddya white bridal thong panty with delicate lace edges
Obsessive
Weddya White Thong with Lace Trim Sale price$24.99
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Obsessive Weddya white sheer bridal peignoir robe with floral lace trim.
Obsessive
Weddya White Peignoir with Lace Trim Sale price$99.99
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Obsessive Weddya white bridal crotchless teddy with underwired lace cups and sheer body
Obsessive
Weddya White Crotchless Teddy with Underwired Cups Sale price$59.99
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Obsessive Weddya white bridal babydoll chemise with floral lace trim and matching thong
Obsessive
Weddya White Babydoll with Tie & Thong Sale price$59.99
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Axami orange sequined cheeky bikini bottom with high-tension side strings.
Axami
Orange Tactile Shimmer Cheeky Bottom Sale price$39.99
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Axami orange shimmering sequined triangle bikini top with high-recovery fabric
Axami
Orange Tactile Shimmer Triangle Top Sale price$44.99
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Axami golden sequined cheeky bikini bottom designed for glute contouring
Axami
Golden Sculptural Ruched Bikini Bottom Sale price$39.99
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Axami golden sequined halter bikini top with removable structural padding
Axami
Golden Sculptural Sequined Halter Top Sale price$44.99
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Axami white sequined bikini bottom with adjustable side ties and a ruched back
Axami
White Sunlit Sequined Side-Tie Bottom Sale price$39.99
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Axami white sequined sliding triangle bikini top designed to catch sunlight
Axami
White Sunlit Sequined Triangle Top Sale price$44.99
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