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New Arrivals

Welcome to the cutting edge of intimacy. Our New Arrivals section is the ultimate destination for everything fresh and exciting at Initial Pure. This ever-evolving curation spans our entire catalog, bringing together the latest drops of stunning European lingerie, the most innovative high-tech sex toys, and premium intimate accessories—including new arousal gels and bondage essentials. Whether you are hunting for a provocative sheer lace set or the newest app-controlled massager, this is where your next obsession begins. Check back often; pleasure never stands still.

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Womanizer x Marilyn Monroe Classic 2 Special Edition pleasure air clitoral stimulator in vivid red
Womanizer
Womanizer x Marilyn Monroe Classic 2 Special Edition Pleasure Air Clitoral Stimulator Sale price$119.00
Color
Womanizer DUO 2 premium dual stimulation rabbit toy with flexible internal G-spot arm
Womanizer
DUO 2 Advanced Dual Clitoral & G-Spot Stimulator Sale price$219.00
Color
Womanizer Next premium clitoral stimulator fully coated in soft luxurious body-safe silicone
Womanizer
Next 3D Pleasure Air Clitoral Stimulator Sale price$229.00
Color
Axami Just Like Heaven V-10802 soft garter belt lined with nude tulle and black floral patterns
Axami
Just Like Heaven Contrast Floral Lace Thong Sale price$21.99
Color
Axami Just Like Heaven V-10802 soft garter belt lined with nude tulle and black floral patterns
Axami
Just Like Heaven Nude Tulle Embroidered Garter Belt Sale price$34.99
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Axami Just Like Heaven V-10801 soft unlined bra with elegant black floral embroidery on nude mesh
Axami
Just Like Heaven Beige-Black Soft Underwire Bra Sale price$59.99
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Axami Seductive Diva V-10722 romantic red lace garter belt with side underwires
Axami
Seductive Diva Graphic Red Lace Thong Sale price$19.99
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Axami Seductive Diva V-10722 romantic red lace garter belt with side underwires
Axami
Seductive Diva Romantic Red Lace Garter Belt Sale price$29.99
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Axami Seductive Diva V-10721 vibrant red lace bra with light tulle cups and gold hooks
Axami
Seductive Diva Crimson Red Underwire Bra Sale price$49.99
Color
Axami Just Like Heaven V-10782 high-waisted white garter belt with velvet tulle panels
Axami
Just Like Heaven Velvet Tulle Garter Belt Sale price$34.99
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Axami Just Like Heaven Beige Tulle Embroidered Thong
Axami
Just Like Heaven Beige Tulle Embroidered Thong Sale price$19.99
Color
Axami Just Like Heaven V-10781 angelic white embroidered bra with nude sheer tulle backing and gold hardware
Axami
Just Like Heaven White-Beige Sheer Underwire Bra Sale price$59.99
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Axami Passion Wave black and beige opaque string thong panty with geometric lace tulle overlay
Axami
Passion Wave Transparent Floral String with Neon Satin Tape Sale price$39.99
Color
Axami Passion Wave mid-rise black and beige mesh panel briefs panty
Axami
Passion Wave Panel Briefs Sale price$49.99
Color
Axami Passion Wave high-waisted black and beige mesh garter belt with structural bands
Axami
Passion Wave Contrast Garter Belt Sale price$49.99
Color
Axami Passion Wave beige and black translucent push-up bra with removable padding and underwire support
Axami
Passion Wave Opaque Push-Up Bra with Tulle Overlay Sale price$104.99
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Axami Passion Wave black and beige semi-sheer unlined mesh bra with underwire support
Axami
Passion Wave Semi-Sheer Unlined Bra Sale price$104.99
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Axami Brillance pink sheer mesh thong panty with minimalist rear coverage
Axami
Brillance Sheer Mesh String Sale price$34.99
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Axami Brillance high-waisted pink lace garter belt with adjustable satin straps
Axami
Brillance Embroidered Garter Belt Sale price$49.99
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Axami Brillance light pink sheer bra with intricate floral embroidery and tulle
Axami
Brillance Pastel Pink Sheer Bra Sale price$109.99
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Axami fuchsia lace briefs designed with body-contouring European fabric and delicate lace placements
Axami
Vibrant Elegance Embroidery Lace Briefs Sale price$39.99
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Axami vibrant fuchsia push-up bra featuring exclusive European lace and uncompromising sculpting support
Axami
Vibrant Elegance Embroidery Push-Up Bra Sale price$99.99
Color
Axami fuchsia string panty featuring ultra-fine European mesh and sophisticated strapping details
Axami
Brilliance Fuchsia Bloom Embroidery String Panty Sale price$39.99
Color
Axami vibrant fuchsia semi-corset bra crafted with shimmering floral embroidery and body-framing structure
Axami
Brilliance Fuchsia Bloom Embroidery Semi-Corset Bra Sale price$89.99
Color
Axami luxury semi-corset bra featuring exquisite gold-toned floral embroidery and architectural lines
Axami
Gilded Radiance Mermaid-Style Semi-Corset Bra Sale price$79.99
Color
Axami luxury embroidered string panty with sheer mesh and radiant gold floral details
Axami
Gilded Radiance Embroidered Mermaid Panties Sale price$32.99
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Luxury three-piece lace garter set with vintage structure and delicate pearl details by Mapale
Mapalé
Pearls and Grace Three Piece Set Sale price$39.99
Color
Cinematic flowing black sheer babydoll lingerie set by Beauty Night, featuring moody dark romance aesthetic
Beauty Night
Secret Veil Babydoll Sale price$59.99
Color
Minimalist sheer mesh bodysuit with fluid waves texture, designed for unlined sensory intimates
Mapalé
Ethereal Waves Sheer Bodysuit Sale price$49.99
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Pink sheer mesh bodysuit featuring intricate garden floral embroidery, styled for romantic intimate wear
Mapalé
Sydney Bodysuit Sale price$59.99
Color
sheer eyelash lace romper nightwear by Mapale, perfect for relaxed after-hours indulgence
Mapalé
Celina Romper Sale price$45.99
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Structured white lace bustier set with underwire support, styled for a sensory bridal or intimate ritual
Mapalé
Lace and Serenity Bustier Set Sale price$45.99
Color
Satisfyer Bold Kiss air pulse intimate wellness stimulator_01
Satisfyer
Bold Kiss: Air Pulse and Vibrator Sale price$59.99
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LELO Boomerang premium dual ended silicone intimate wellness device_01
LELO
Boomerang Dual Ended Vibrator Sale price$219.99
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Mapale Sunset Bloom vibrant floral embroidered sheer mesh bodysuit_01
Mapalé
Sunset Bloom Bodysuit Sale price$29.99
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Mapale Rebel Misfit sheer lace dramatic floor length gown_01
Mapalé
Rebel Misfit Gown Sale price$74.99
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Obsessive Weddya white bridal lace lingerie set with interchangeable thongs_01
Obsessive
Weddya White Lingerie Set: Bra, Thong & Crotchless thong Sale price$59.99
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Obsessive Luise Sublim underwired lace bra and crotchless thong set_08
Obsessive
Luise Sublim Underwired Bra & Crotchless Thong Sale price$49.99
Color
Obsessive Rossay fiery red lingerie set with matching opera-length gloves_01
Obsessive
Rossay Red Lingerie Set with Long Gloves Sale price$69.99
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Obsessive Rossay black open bra and thong set with matching opera-length gloves_01
Obsessive
Rossay Black Open Set with Gloves Sale price$69.99
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Obsessive Anyya golden shimmering teddy with cut-outs and metallic chain details_01
Obsessive
Anyya Gold Golden Teddy with Cutouts & Chains Sale price$92.99
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Obsessive Olianna black sheer teddy with open crotch and cupless bust design_02
Obsessive
Olianna Teddy with Open Crotch & Cups Sale price$45.99
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Obsessive Olianna black cupless underwire bra and matching thong set_03
Obsessive
Olianna Cupless, Underwired Bra & Thong Sale price$45.99
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Obsessive Olianna sheer black mesh bra and thong lingerie set_01
Obsessive
Olianna Mesh Bra and Thong Sale price$49.99
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Sheer Seduction Lace Dress
Mapalé
Sheer Seduction Lace Dress Sale price$59.99
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Mapalé Dare to Drape black shimmering mini dress with cowl neckline_01
Mapalé
Dare to Drape Mini Dress Sale price$59.99
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Mapalé Dare to Sparkle red shimmery mini dress with open back and chain panty_01
Mapalé
Dare to Sparkle Dress & Panty Sale price$69.99
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Mapalé Midnight Muse sheer mesh bodycon dress with Renaissance art print_01
Mapalé
Midnight Muse Bodycon Dress Sale price$65.99
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