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New Arrivals

Welcome to the cutting edge of intimacy. Our New Arrivals section is the ultimate destination for everything fresh and exciting at Initial Pure. This ever-evolving curation spans our entire catalog, bringing together the latest drops of stunning European lingerie, the most innovative high-tech sex toys, and premium intimate accessories—including new arousal gels and bondage essentials. Whether you are hunting for a provocative sheer lace set or the newest app-controlled massager, this is where your next obsession begins. Check back often; pleasure never stands still.

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152 products

Axami black lace brasiliana thong with classic floral embroidery and a sheer lace back
Axami
Extra Models Noir Embroidered Lace Brasiliana Thong Sale price$29.99
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Axami black lace longline soft bra with unlined cups and structural under-bust embroidery
Axami
Extra Models Noir Lace Longline Soft Bra Sale price$59.99
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Axami black and beige brasiliana thong featuring graphic black string details and a sheer tulle back
Axami
Extra Models Contrast Strappy Brasiliana Thong Sale price$24.99
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Axami sheer black tulle soft bra featuring a beige mesh back intersected by graphic black satin straps
Axami
Extra Models Contrast Strappy Tulle Soft Bra Sale price$49.99
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Axami crimson red brasiliana thong panty with a sheer tulle back and flat-lock seams
Axami
Extra Models Crimson Tulle Brasiliana Thong Sale price$24.99
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Axami unlined crimson red tulle soft bra featuring architectural satin stripes and gold hardware
Axami
Extra Models Crimson Satin Strap Soft Bra Sale price$49.99
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Womanizer Enhance dual-action clitoral stimulator combining Pleasure Air and vibration
Womanizer
Enhance Pleasure Air & Vibrations Clitoral Stimulator Sale price$169.00
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Womanizer Blend premium dual stimulation rabbit vibrator with Pleasure Air
Womanizer
Blend Rabbit Vibrator with Pleasure Air Sale price$139.00
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Womanizer Vibe noiseless and ergonomic body-safe silicone vibrator
Womanizer
Vibe Whisper-Quiet Contoured Vibrator Sale price$139.00
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Womanizer OG internal G-Spot stimulator featuring patented Pleasure Air technology
Womanizer
OG Internal Pleasure Air G-Spot Stimulator Sale price$129.00
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Axami white brasiliana thong panty with sheer tulle back and flat-lock seams
Axami
Extra Models White Tulle Brasiliana Thong Sale price$24.99
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Axami white soft bra featuring sheer tulle cups and architectural satin ribbon strapping
Axami
Extra Models White Satin Strappy Soft Bra Sale price$49.99
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Sold outAxami wire-free babydoll chemise in mocha beige microfiber and black lace with a matching thong
Axami
Extra Models Mocha Lace & Microfiber Babydoll Set Sale price$49.99
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Axami Brillance string panty with shimmering blue-black lace and a central metal ring detail
Axami
Brillance Shimmering Lace String Sale price$34.99
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Axami Brillance black push-up bra featuring shimmering navy embroidery and dual shoulder straps
Axami
Brillance Navy & Black Push-Up Bra Sale price$109.99
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Axami Brillance unlined soft bra with black and shimmering blue embroidery and architectural chest straps
Axami
Brillance Black & Blue Strappy Soft Bra Sale price$99.99
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Womanizer x Marilyn Monroe Classic 2 Special Edition pleasure air clitoral stimulator in vivid red
Womanizer
Womanizer x Marilyn Monroe Classic 2 Special Edition Pleasure Air Clitoral Stimulator Sale price$119.00
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Womanizer DUO 2 premium dual stimulation rabbit toy with flexible internal G-spot arm
Womanizer
DUO 2 Advanced Dual Clitoral & G-Spot Stimulator Sale price$219.00
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Womanizer Next premium clitoral stimulator fully coated in soft luxurious body-safe silicone
Womanizer
Next 3D Pleasure Air Clitoral Stimulator Sale price$229.00
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Axami Just Like Heaven V-10802 soft garter belt lined with nude tulle and black floral patterns
Axami
Just Like Heaven Contrast Floral Lace Thong Sale price$21.99
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Axami Just Like Heaven V-10802 soft garter belt lined with nude tulle and black floral patterns
Axami
Just Like Heaven Nude Tulle Embroidered Garter Belt Sale price$34.99
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Axami Just Like Heaven V-10801 soft unlined bra with elegant black floral embroidery on nude mesh
Axami
Just Like Heaven Beige-Black Soft Underwire Bra Sale price$59.99
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Axami Seductive Diva V-10722 romantic red lace garter belt with side underwires
Axami
Seductive Diva Graphic Red Lace Thong Sale price$19.99
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Axami Seductive Diva V-10722 romantic red lace garter belt with side underwires
Axami
Seductive Diva Romantic Red Lace Garter Belt Sale price$29.99
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Axami Seductive Diva V-10721 vibrant red lace bra with light tulle cups and gold hooks
Axami
Seductive Diva Crimson Red Underwire Bra Sale price$49.99
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Axami Just Like Heaven V-10782 high-waisted white garter belt with velvet tulle panels
Axami
Just Like Heaven Velvet Tulle Garter Belt Sale price$34.99
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Axami Just Like Heaven Beige Tulle Embroidered Thong
Axami
Just Like Heaven Beige Tulle Embroidered Thong Sale price$19.99
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Axami Just Like Heaven V-10781 angelic white embroidered bra with nude sheer tulle backing and gold hardware
Axami
Just Like Heaven White-Beige Sheer Underwire Bra Sale price$59.99
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Axami Passion Wave black and beige opaque string thong panty with geometric lace tulle overlay
Axami
Passion Wave Transparent Floral String with Neon Satin Tape Sale price$39.99
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Axami Passion Wave mid-rise black and beige mesh panel briefs panty
Axami
Passion Wave Panel Briefs Sale price$49.99
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Axami Passion Wave high-waisted black and beige mesh garter belt with structural bands
Axami
Passion Wave Contrast Garter Belt Sale price$49.99
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Axami Passion Wave beige and black translucent push-up bra with removable padding and underwire support
Axami
Passion Wave Opaque Push-Up Bra with Tulle Overlay Sale price$104.99
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Axami Passion Wave black and beige semi-sheer unlined mesh bra with underwire support
Axami
Passion Wave Semi-Sheer Unlined Bra Sale price$104.99
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Axami Brillance pink sheer mesh thong panty with minimalist rear coverage
Axami
Brillance Sheer Mesh String Sale price$34.99
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Axami Brillance high-waisted pink lace garter belt with adjustable satin straps
Axami
Brillance Embroidered Garter Belt Sale price$49.99
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Axami Brillance light pink sheer bra with intricate floral embroidery and tulle
Axami
Brillance Pastel Pink Sheer Bra Sale price$109.99
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Axami fuchsia lace briefs designed with body-contouring European fabric and delicate lace placements
Axami
Vibrant Elegance Embroidery Lace Briefs Sale price$39.99
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Axami vibrant fuchsia push-up bra featuring exclusive European lace and uncompromising sculpting support
Axami
Vibrant Elegance Embroidery Push-Up Bra Sale price$99.99
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Axami fuchsia string panty featuring ultra-fine European mesh and sophisticated strapping details
Axami
Brilliance Fuchsia Bloom Embroidery String Panty Sale price$39.99
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Axami vibrant fuchsia semi-corset bra crafted with shimmering floral embroidery and body-framing structure
Axami
Brilliance Fuchsia Bloom Embroidery Semi-Corset Bra Sale price$89.99
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Axami luxury semi-corset bra featuring exquisite gold-toned floral embroidery and architectural lines
Axami
Gilded Radiance Mermaid-Style Semi-Corset Bra Sale price$79.99
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Axami luxury embroidered string panty with sheer mesh and radiant gold floral details
Axami
Gilded Radiance Embroidered Mermaid Panties Sale price$32.99
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Cinematic flowing black sheer babydoll lingerie set by Beauty Night, featuring moody dark romance aesthetic
Beauty Night
Secret Veil Babydoll Sale price$59.99
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LELO Boomerang premium dual ended silicone intimate wellness device_01
LELO
Boomerang Dual Ended Vibrator Sale price$219.99
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Obsessive Weddya white bridal lace lingerie set with interchangeable thongs_01
Obsessive
Weddya White Lingerie Set: Bra, Thong & Crotchless thong Sale price$59.99
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Obsessive Luise Sublim underwired lace bra and crotchless thong set_08
Obsessive
Luise Sublim Underwired Bra & Crotchless Thong Sale price$49.99
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Obsessive Rossay fiery red lingerie set with matching opera-length gloves_01
Obsessive
Rossay Red Lingerie Set with Long Gloves Sale price$69.99
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Obsessive Rossay black open bra and thong set with matching opera-length gloves_01
Obsessive
Rossay Black Open Set with Gloves Sale price$69.99
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